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Why we don’t add sugar to our dark, aged or white rum

Why we don’t add sugar to our dark, aged or white rum
No sugar added to our rum

When it comes to crafting exceptional rum, purity and authenticity are paramount. At Innocent Spirits, we take great pride in the integrity of our craft, and one way we uphold that commitment is by refraining from adding any sugars to our white rum, aged rum, or dark rum. In this article, we’ll explore why this choice is so important and how it contributes to the exceptional quality of our spirits.

Crafting Authenticity

At Innocent Spirits, our goal is to create rums that capture the true essence of South African rum flavours and craftsmanship. Adding sugars to rum can mask its natural character, making it taste sweeter and potentially masking any nuanced flavours that come from the ingredients and ageing process.

The Essence of the Ingredients

Our rums start with the careful selection of high-quality ingredients, including the finest sugarcane. By allowing the natural sugars from the sugarcane to shine through during fermentation and distillation, we preserve the unique terroir of South Africa in each bottle. This results in rums with a rich and authentic flavour profile that reflects the local landscapes and culture.

The Aging Process

Ageing is a crucial stage in rum production, during which the spirit interacts with the wood of the barrels, absorbing flavours and colours. The absence of added sugars allows our rums to develop their own complexity and depth during ageing. This natural maturation process creates rums with a spectrum of flavours, from the deep, oaken notes of our aged rums to the nuanced hints of vanilla and spice in our white rums.

Transparency and Honesty

Our commitment to not adding sugars to our rums reflects our dedication to transparency and honesty in our craft. We want our customers to know exactly what they’re getting when they choose Innocent Spirits. By avoiding additives and sweeteners, we maintain a level of integrity that resonates with those who seek authentic, unadulterated spirits.

Versatility and Creativity

Another advantage of not adding sugars to our rums is the versatility it offers to cocktail enthusiasts and mixologists. Our rums provide a pure and neutral base, allowing for greater control over the sweetness and flavour balance in cocktails. This versatility opens the door to a wide range of creative concoctions while preserving the essence of our rums.

A Commitment to Quality

Ultimately, our decision to eschew added sugars in our rums is a testament to our unwavering commitment to quality. We believe that the best rums are those that let the natural flavours and craftsmanship shine through, and we’re dedicated to delivering that excellence in every bottle.

Experience the Purity of Innocent Spirits Rums

When you savour a bottle of Innocent Spirits rum, you’re experiencing a commitment to purity and authenticity that sets our spirits apart. Our rums are a celebration of the natural flavours of South Africa, a tribute to the land, and a testament to the craft. Whether you’re enjoying our white rum in a classic cocktail or sipping our aged rum neat, you can trust that you’re tasting the true essence of our exceptional rums, unburdened by added sugars.

Ready to Explore the World of Flavors? Book Your Tasting!

Indulge in an exclusive tasting experience at Innocent Spirits Distillery, where the finest craft rums and gins come to life. Immerse yourself in the captivating journey of each sip, guided by our experts who unveil the intricate details behind every creation. Discover the stories, techniques, and passion that shape our award-winning spirits. Whether you’re a seasoned aficionado or a curious explorer, our tastings promise to enchant your senses and create memories to cherish. Embark on this sensory adventure by booking your tasting now and savour the essence of true craftsmanship.

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